When does a blog become a part of MSM? Or how do you differentiate between a blog and news portal? My definition of a blog is this - A blog is a webpage maintained by a individual or a group solely to disperse information related to the interests of the blogger(s) without any supervision of any sort. The blogger is both the financier, contributor and the editor of the information propagated through the blog.
But today, I read of a "blog portal that will be funded by investor's money"(via Kaps), my thoughts raced to this same definition from above. The entrepreneur has been throwing around terms like "revenue model" and sources close to the venture say that companies like Pepsi and Motorola are going to be sponsors. So what makes this "blog portal" different from, say, a portal like the online edition of TOI? TOI has a revenue model as well and a number of different companies advertise on there as well. If charging anywhere between 50 paise and a rupee for every click on their ads would make this new venture a "blog portal", then what is the USP over any other blog that subscribes to Google's Adsense?
But what is even more glaring is the byline for the blog: .... is the foremost blog representing the thoughts, aspirations, feeling and experiences of Indian youth. Most of the content is written by those in the 16-25 age group, with professional editors mentoring them to ensure professional quality material.
While the emphasis in the above text is mine, I am starting to wonder where the concept of blogs ends and MSM begins? When a similar case (i.e., blurring of boundaries) happens with any other subject, that would be taken as a positive, i.e. an attempt to bridge a gap, but when blogs seem to be the perfect antithesis to MSM, this seems to be a "I too" (grammatical error totally intentional) attempt by whoever is behind this attempt. And this thought comes to mind solely because of the presence of "professional editors" in this exercise. If the focus is to mentor future journos, then a un-monitored blog would be a perfect way to set them on that path! But this attempt seems to be something else. Is this the attempt of a tech-illiterate businessman to earn some money without ever knowing what he is dealing with?